Technical marketing work for teams that need cleaner signals.
I'm Jose Murrieta, a digital marketing specialist focused on the point where strategy meets implementation. I connect Google Ads, GA4, Google Tag Manager, technical SEO, and answer-ready content so marketing decisions can be measured against real business outcomes.
How I work
Practical, technical, and close to the actual lead path.
My work usually starts where a marketing report stops being trustworthy. Google Ads is spending, but the search terms are messy. GA4 shows events, but nobody knows which ones represent real inquiries. A service page exists, but it is difficult to crawl, understand, or match to a buyer's question.
I bring those pieces together through focused audits and hands-on implementation. That can mean cleaning up campaign intent, testing form and call tracking, improving metadata and schema, fixing CMS-level SEO issues, or rewriting a page so a person and a search system can understand it quickly.
The standard is simple: the page should be useful, the measurement should be honest, and the next decision should be clearer after the work than it was before.
Core areas
What I bring together
Paid search
Google Ads structure, search intent, negative keywords, ad messaging, landing page fit, and lead-quality reporting.
Measurement
GA4 and Google Tag Manager setup, form and call events, Google Ads imports, enhanced conversions, and QA.
Organic visibility
Technical SEO, on-page optimization, internal links, schema, crawlability, indexation, and CMS implementation.
Answer-ready content
Clear definitions, useful answer blocks, entity context, source-backed claims, and structure that works across modern search surfaces.