Cleaner leads from Google Ads, tracking, and SEO.
For lean teams that need measurable growth, not another vague marketing dashboard.
I audit the full path from search click to qualified lead: Google Ads structure, GA4/GTM tracking, landing page clarity, technical SEO, and AI-search-ready content.
About Me
Data-Driven Marketer with a Technical Edge
I'm José Murrieta, a digital marketing specialist with a strong foundation in paid search, tracking infrastructure, and technical SEO. I bridge the gap between marketing strategy and technical execution — ensuring campaigns are not just launched, but properly measured and continuously optimized.
Whether it's building a bulletproof GTM tracking setup, auditing a site's technical health, or managing multi-channel PPC campaigns, I bring a methodical, data-first approach that delivers real, attributable results.
My work usually starts where marketing teams feel the most friction: Google Ads spend is active, but conversions are unclear; GA4 reports do not match form leads; landing pages have crawl, indexation, or speed issues; and CMS changes need someone who understands both lead generation and implementation.
I support US and Canadian businesses, Calgary companies, remote clients, and Spanish-speaking teams in Ecuador with practical audits, campaign cleanup, conversion tracking QA, schema improvements, internal linking, and technical SEO fixes that make paid and organic search easier to measure. The goal is simple: cleaner signals, fewer wasted clicks, and pages that deserve to be crawled, indexed, and trusted.
Search Answers
Google Ads, Tracking and Technical SEO Answers
The strongest lead generation systems do not treat paid ads, analytics and SEO as separate projects. They connect campaign structure, conversion tracking, landing page quality and crawlability so every click can be measured and every important page can be understood by search engines.
Google Ads, GA4/GTM tracking and technical SEO work best as one system. Google Ads creates demand quickly, GA4 and Google Tag Manager prove which leads came from which campaigns, and technical SEO keeps service pages crawlable, fast, structured and easier to quote in search results. When those pieces are handled together, a business can reduce wasted spend, improve lead quality, and build organic visibility that continues after ad spend stops. A practical audit should check conversion actions, form tracking, event names, landing page speed, indexability, internal links, schema, page titles, meta descriptions and the match between search intent and page copy. For a lean team, the goal is not more dashboards; it is knowing which query, ad, page and form path created a qualified conversation. That context makes budget decisions clearer and gives AI search systems a more complete explanation to cite. For the measurement layer, see the Google Ads conversion tracking service and the enhanced conversions for leads checklist.
What should a Google Ads audit include?
A Google Ads audit should review campaign structure, search terms, match types, negative keywords, ad copy, landing pages, bidding, conversion actions and budget waste. The most important check is whether the account is optimizing for qualified leads instead of soft or accidental conversions.
Why does GA4/GTM tracking matter before scaling ads?
GA4 and Google Tag Manager matter because ad platforms need clean conversion signals. Before budget increases, forms, calls, thank-you pages, key clicks and lead quality events should be tested so reports show real business outcomes instead of inflated traffic metrics.
What is technical SEO for lead generation?
Technical SEO for lead generation means making service pages easy to crawl, index, understand and use. It covers titles, metadata, schema, canonical tags, internal links, page speed, mobile layout, image optimization and clear content that answers buyer questions.
How do you make a service page easier for AI search to quote?
A service page becomes easier to quote when it has direct answers, short paragraphs, question-based headings, visible expertise, structured data, current update dates and claims that do not require extra context. The best passages define the problem, explain the fix and name what should be checked.
Should Google Ads and SEO be managed together?
Google Ads and SEO should be managed together when the goal is lead quality. Paid search data reveals which queries convert now, while SEO builds durable visibility for the same services. Shared tracking prevents both channels from optimizing toward the wrong goal.
What should be fixed before publishing more blog posts?
Before publishing blog posts, a service site should have indexable service pages, clean metadata, one clear H1 per page, descriptive image alt text, useful internal links, a complete sitemap, fast core templates and reliable lead tracking. Blogs work better after the commercial foundation is clear.
What I Do
Services
Google Ads Management
Paid search cleanup and management focused on qualified leads, search intent, and less wasted spend.
- Google Search & Display Ads
- Keyword Research & Bidding
- Ad Copy Optimization
- Landing Page Feedback
- Lead Quality Reporting
- Google Ads Account Audit
- Independent Google Ads Consulting
GTM & Conversion Tracking
Accurate, reliable tracking so every conversion is captured and every decision is backed by real data.
- Google Tag Manager Audits
- GA4 Event Configuration
- Google Ads Conversion Tracking
- Meta Pixel & CAPI
- Data Layer Implementation
SEO Implementation
Hands-on technical, on-page, and content SEO fixes that make service pages easier to rank and convert.
- Site Crawl & Audit
- On-Page SEO & Metadata
- Content Optimization
- Schema & Structured Data
- CMS-Level SEO Config
AEO / GEO Optimization
Answer-ready content and structure for AI Overviews, answer engines, and citation-friendly search experiences.
- Answer-Ready Page Sections
- FAQ & Passage Structure
- Entity Clarity
- AI Crawler Readiness
- Internal Context Links
Before You Hire Anyone
Know where the lead journey is leaking.
The first audit is built to answer one practical question: are your campaigns, website, and tracking giving you clean enough signals to make better marketing decisions?
Let's Work Together
Get In Touch
Send the service you want to grow and the main lead action you care about. I will review the path and reply with the first issues I would fix.