Do Calgary businesses need conversion tracking before launching Google Ads?
Yes. GA4 events, Google Ads conversion actions, and GTM tags should be verified before spend increases. Clean conversion tracking shows which keywords, ads, and landing pages produce leads so budget can move toward what is actually working.
What is included in a technical SEO audit?
A technical SEO audit reviews crawlability, indexation, canonicals, sitemap coverage, structured data, page speed, Core Web Vitals, internal links, and CMS issues. The goal is to remove visibility blockers and create a prioritized list of fixes tied to lead generation.
Why work with a solo specialist instead of a Calgary agency?
A solo specialist gives you direct access to the person managing campaigns, conversion tracking, reporting, and technical SEO. That can be more efficient for lean businesses that need practical execution without account-management layers or long contracts.